Reve References
Vague aesthetic concepts turned into reusable visual systems inside a generative product.
- I did
- Visual research · system design · curation · prompting · art direction
- Built on
- Reve Product · Explore · Shared References
- Proof
- Six systems selected for Reve’s official launch editorial
Reusable visual dictionaries made for Reve's Product, Explore, and Shared References ecosystem. The unusual part was defining an aesthetic precisely enough to survive other people's prompts while remaining open enough to be useful.
I researched each visual language, defined its rules, curated references, developed prompts, tested the systems, and art-directed the final sets. Reve provided the generative product and publishing platform.
Six systems were selected for Reve's official Shared References launch editorial: Swiss Design, Y2K Futurism, Chrome Domestic Scenes, Brutalism, 90s Anime Backgrounds, and Halftone Print.
Selected References
Six visual systems featured in Reve’s official launch editorial.
